Pro-Vegan Group Takes Aim at Cheese in America's Dairyland

Washington, DC, based Physicians for Responsible Medicine has launched an anti-cheese campaign with a billboard (see photo) near Green Bay, Wisconsin.  Cheese is a contributor to a wide variety of health problems among individuals, not to mention the fact that many people are unaware that when they eat cheese they are also eating the additive 'rennet' which is a by-product of veal production (a $250 million/year money-maker for the dairy industry).

Dairy industry insiders as well as the owners of the patent for the Wisconsin 'Cheesehead' product have taken issue with the billboard and are calling for its removal.

Photo Source: Madison.com - http://host.madison.com/wsj/news/local/health_med_fit/article_ad85bee4-e88b-11e0-a6cd-001cc4c002e0.html

Update:  PFRM has decided not to use the Cheesehead in their image after all because they want to avoid getting sued by Foamation.  http://host.madison.com/wsj/news/local/chris_rickert/article_8e0ba0dc-ea1c-11e0-a10f-001cc4c03286.html